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Our Investment Process


Our investment process

Whilst our investment philosophy is instilled in our business across the range of services we provide, the core investment process is carefully designed to deliver robust portfolios for you. This modern approach delivers smoother outcomes.

Across the risk optimised portfolios, our process is tailored to deliver appropriate risk-adjusted results across the entire client risk spectrum. It is specifically designed to maximise the benefit of our researched

investment themes. Whether using technical systems or maximising the insights of our investment research, everything we do aims to deliver great outcomes for you. Our innovative process is built upon a centralised investment process,

led by our Chief Investment Officer with input from our investment managers. All of us are passionate about investments and are deeply

committed to building exceptional portfolios for you. Importantly, our process seeks to blend the consistency and discipline that clients expect.

Risk profiling

One of the core principles of our process is a structured approach to creating investment outcomes that match the risk profiles of our clients. In order to formalise this process and create a disciplined framework within which to work, we have developed five risk profiles, ranging from Risk Profile 2 (risk averse) to Risk Profile 6 (risk tolerant). Each of these profiles has been ascribed its own volatility target. In essence, the riskier the profile, the more equity exposure the portfolio contains, whilst for less risky portfolios the proportion of fixed income, alternatives and cash increases.

Our Safety First Portfolios range from risk level 2 which is comprised of less volatile assets, to risk level 6 which is comprised of assets whose value can fluctuate considerably. This process is intuitive, facilitates the accurate categorisation of our clients and imposes a central discipline on the business, allowing us to measure and evaluate the outcomes we generate for our clients.

Asset allocation, security selection and portfolio construction

At the heart of our process is the Investment Management committee. Using a range of sources, and our own in-house analysis and research, the committee formulates a house view of where we see rewarding investment opportunities.

Volatility targets helps us deliver expected returns to our clients. It allows us to measure and evaluate the outcomes generated for them against appropriate objectives.

In order to provide the kind of service our clients expect, we access a multitude of investment opportunities across all major asset classes.

To achieve this, the investment process operates through the interaction of the investment committee, where each member will contribute to the portfolio positioning.

Investment Committee

Once the investment management committee has formulated its view, each portfolio is carefully constructed and adjusted across risk profiles. To do this effectively, it draws on our in-house investment research covering the asset universe including, third party funds, direct equities, fixed income, passive investments and risk management.

The investment management committee has a defined and rigorous process designed to identify attractive investments across asset classes, and employs a number of disciplines to aid security selection.

The underlying principles we employ are:

  • Emphasis on strategic and tactical asset allocation
  • Consistently applied core asset allocation and thematic views
  • Asset diversification to provide efficient returns for the level of risk taken
  • Maximising the use of our in-house investment analysis
  • Agile decision making

Our investment solutions typically hold anywhere between 10 – 20 investments across a broad range of asset classes.

We consider a range of open-ended funds, investment trusts, exchange traded funds, commodities, bonds and direct equities.


Once the investments themes and asset allocation have been risk modelled, our investment strategies are immediately implemented across our range.

Thereafter our investment strategies are monitored against our volatility risk controls to ensure adherence to expected outcomes and that they fulfil your expectations”

Call us on 0161 886 8000 or email to see how we could help you today.
We would be happy to answer any queries you may have.